Is your site SEO optimised?

In today's ever growing socially aware society we often need to get hits in to our site to get sales or market share.

Getting hits in isn't just a case of providing the right content and hoping marketing gets their campaign right. It's also about creating a site and framework/design that is Search Engine Optimised (SEO). At least that’s what the professional marketers tell us.

“Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results." – Wikipedia - http://en.wikipedia.org/wiki/SEO

For this you need to do some research on what to do and what not to do with regards to SEO.

There are useful guides, not so useful guides and some in between. There is also disagreement as to the best way to improve SEO and whether it is important or not.

One of the often over-looked elements of making a site good for SEO is that you also make it good for accessibility too. See this slide deck for some interesting comparisons: http://www.slideshare.net/ConeTrees/seo-through-accessibility

How to test for SEO
I’ve included some useful links below but it’s always best to find a reliable SEO expert on the web and keep up to date with this fast changing domain.

Useful Hint
There are countless SEO checker add-ons for your browsers.

Useful Links
Marketing and Sales look at SEO - http://www.promotionworld.com/articles/se/articles/Internet_Marketing_Strategy/SEO/071007EssentialGuide.html

SEO through accessibility - http://www.slideshare.net/ConeTrees/seo-through-accessibility

SEO at Wikipedia - http://en.wikipedia.org/wiki/SEO



If you’re interested in a career in Software Testing then check out my book Remaining Relevant And Employable (Tester’s Edition) - it’s packed full of ideas about writing good CVs, communicating your value to employers and doing well in an interview.